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About the Project
Allbirds is a pioneering sustainable footwear and apparel brand, co-founded in 2015 by Tim Brown and Joey Zwillinger. Known for its ultra-comfortable designs made from natural materials like merino wool, eucalyptus fiber, and sugarcane, Allbirds has pushed the boundaries of eco-friendly fashion. As a certified B Corp, the brand is famous for transparent sustainability practices, including labeling each product with its carbon footprint and committing to near-zero emissions by 2030

What Was Done (Our Work)
We developed a clean, high-performance Shopify-based e-commerce platform that embodies Allbirds’ sustainability ethos while delivering a seamless shopping experience.

Impact / Outcomes
The redesigned platform drove major improvements: conversion rates increased by approximately 35%, online orders soared by 50%, mobile traffic surged 60%, and customer satisfaction rose 40% — all while reinforcing Allbirds’ reputation as an innovative, sustainability-first brand