Allbirds: Sustainable Footwear with Sleek Digital Experience
Case Details
Clients: Allbirds, Inc.
Start Day: 13/01/2024
Tags: Ecommerce, Business
Project Duration: 1 Month
Client Website: Allbirds.com
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About the Project:
Allbirds, founded in 2015 by Tim Brown and Joey Zwillinger, is a global leader in sustainable footwear and apparel. Known for using materials like merino wool, eucalyptus fiber, and sugarcane, the brand is a certified B Corp that built its identity around comfort, transparency, and environmental mission. Allbirds made headlines for labeling product carbon footprints and aiming for carbon-neutral products like the limited-release “Moonshot” shoe.
What Was Done
We collaborated with Design Rocket to redefine Allbirds’ core online shopping experience—transitioning their platform to handle a growing product line while keeping sustainability and user-friendly commerce at the forefront.
Impact / Outcomes
The redesign elevated Allbirds’ digital storefront by improving customer path-to-purchase flow and ensuring scalability for growth. The refreshed layout helped balance product expansion with a streamlined shopping experience, reinforcing the brand’s reputation as a sustainable, user-centered innovator.
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