Goodhood: Curated Culture Meets Conscious Commerce
Case Details
Clients: Goodhood
Start Day: 15/04/2024
Tags: Business, Ecommerce
Project Duration: 1 Month
Client Website: goodhoodstore.com
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About the Project:
Goodhood is a London-born multi-brand retailer, established in 2007, that blends independent curation, lifestyle sensibility, and a culture-forward approach. The store combines a thoughtfully selected range of over 200 brands across menswear, womenswear, cosmetics, and homeware, with a unique retail philosophy that emphasizes relevance over trends and storytelling through product selection GQ+15Goodhood+15Goodhood+15. Their new Hanbury Street location expands upon this ethos with a modular, experiential space designed for pop-ups, community events, and brand storytelling
What Was Done
We built a striking Shopify 2.0 platform that reflects Goodhood’s editorial curation and physical store experience—focusing on performance, discoverability, and editorial storytelling.
Impact / Outcomes
The revamped digital experience positions Goodhood as more than a retailer—it’s a cultural curator. The improved performance, seamless search, and editorial functionality deliver increased engagement, longer session times, and stronger alignment with the brand’s ethos as a destination for creative lifestyle products.
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