Goodhood: Curated Culture Meets Conscious Commerce
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About the Project
Goodhood is a London-based award-winning multi-brand retailer (est. 2007), blending a brick-and-mortar curio shop with a global e-commerce destination. Known for its creative energy and independent spirit, Goodhood curates over 200 brands across fashion, homeware, lifestyle, and cosmetics—focusing on culturally relevant, thoughtfully selected products that reflect its East London roots.
What Was Done (Our Work)
Our agency crafted a refined digital experience that mirrors Goodhood’s hybrid identity: a retail space and cultural touchpoint for the independent-minded global customer.
Impact / Outcomes
The revamped digital platform has elevated Goodhood’s role as a cultural curator, significantly boosting engagement with collections and editorial content. Visitors enjoy seamless exploration of niche lifestyle products and storytelling-rich brand drops, strengthening both conversion rates and global brand equity.