Overstock – Home Goods E-commerce Website Rebuild

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About the Project

Overstock, now under Beyond, Inc., is a prominent online retailer offering discounted home goods, furniture, décor, and more by liquidating excess inventory from manufacturers and retailers—making quality affordable for consumers worldwideReference for BusinessWikipedia. It also encompasses legacy brands like Bed Bath & Beyond

What Was Done (Our Work)

We reimagined Overstock’s online presence with a dynamic and shopper-centric e-commerce platform:

Living Home Aesthetic Crafted clean, intuitive site architecture and UI to highlight home-focused categories like furniture, décor, and rugs

Seamless Shopping Experience Developed streamlined product navigation, responsive design, and optimized cart/checkout flows.

Performance & Scalability Implemented speed enhancements and mobile responsiveness to handle high traffic during deals and promotions.

Promotions & Marketing Tools Integrated modules for “Top Deals,” seasonal offers, and lifestyle merchandising to drive conversions

Impact / Outcomes

The redesigned platform elevated Overstock’s digital retail environment, improving user engagement, conversion rates, and online sales—reinforcing its position as a go-to destination for affordable home goods.