Velasca: Craftsmanship Meets Digital Innovation
Velasca – Blending Italian craftsmanship with modern digital innovation
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About the Project:
Velasca stands as a modern bridge between Italy’s timeless shoemaking heritage and today’s digital-first retail experience. By adopting a direct-to-consumer model, Velasca not only preserved authentic craftsmanship but also brought it to a global audience, elevating Italian artistry into the digital space.
What Was Done (Our Work)
We developed a sleek, conversion-focused e-commerce website that mirrors Velasca’s values of authenticity and quality. From intuitive navigation and mobile responsiveness to product storytelling sections, the site was built to highlight both the heritage of craftsmanship and the modern shopping journey.
Impact / Outcomes:
The redesigned platform increased Velasca’s online visibility and sales while reinforcing their “Made in Italy” identity. Customers experienced smoother navigation, higher engagement with storytelling content, and stronger trust in the brand’s ethical values.